Experience
Where I've
built things.
CARS24 Australia ↗
Manager — Growth & Marketing · Gurgaon
Oct 2023 – Present
Growth and ecosystem operator co-owning GTM strategy for Cars24 Australia's dealer marketplace — accountable for category performance, demand generation, and multi-vertical expansion from strategy through to unit economics.
Co-own growth and GTM strategy for Cars24 Australia's dealer marketplace in partnership with business leadership — contributing to demand & supply planning, customer segmentation, positioning, channel prioritisation, and revenue-linked forecasting.
Own upper-funnel to lower-funnel metrics — demand generation, conversion funnel performance, CRO, and experimentation to improve lead quality, inquiry relevance, and downstream monetisation.
Spearheading multi-vertical ecosystem launch encompassing a natively built app, web platform, and agent network — driving product-market validation, GTM roadmap, and cross-functional alignment across product, design, and operations.
Influencing ECM strategy (~3 enquiries per car/month), listing quality standards, dealer selection, and inventory decisions to balance demand generation with monetisation efficiency.
Enabled delivery of 700+ qualified dealer leads over the last 3 months while improving marketplace trust through stronger listing standards, structured feedback loops, and tighter experience controls.
Supported business expansion through launch of RWC as a service line and validation of adjacent opportunities including inspection and ownership-related services.
Led domain migration from cars24.com/au to cars24.com.au — 10x increase in organic acquisition across categories; ~850 C2B and ~450 B2C organic leads per month.
Awarded 2024 Yearly Best Performer – Growth & Marketing.
Rario ↗
Assistant Manager — Marketing · Gurgaon
Nov 2022 – Oct 2023
Led user acquisition and lifecycle growth during high-demand IPL cycles — owning scale, efficiency, and conversion outcomes across paid, referral, and engagement journeys for India's leading cricket NFT marketplace.
Drove user acquisition and lifecycle growth during high-demand IPL cycles across paid, referral-led, and engagement journeys — with ownership across scale, efficiency, and conversion outcomes.
Managed performance marketing during IPL season — overseeing ~$500K in media budgets and driving 600K installs across digital channels.
Reduced CPA from $40–50 to $20–25 through channel optimisation, funnel improvements, and sharper acquisition mix decisions.
Acquired 21K+ new buyers through referral-led growth strategies while maintaining ~28% buyer conversion.
Designed and optimised lifecycle journeys to improve activation and repeat engagement — contributing to a 2–3x uplift in user engagement over three months.
Built influencer-led acquisition funnels and landing journeys to improve install quality and downstream buyer behaviour.
Scaled organic demand during IPL — 150% increase in traffic, delivering 623.7K impressions and 271.7K clicks.
CoinSwitch ↗
Senior SEO Associate · Bangalore
Jun 2022 – Nov 2022
Drove organic acquisition and conversion growth for India's largest crypto exchange through SEO-led demand capture, landing page optimisation, and web-to-app discoverability improvements.
Drove organic user acquisition and conversion growth through SEO-led demand capture, landing page optimisation, and web-to-app discoverability improvements.
Developed category communication strategy for CRM — helped the team see measurable uplift in engagement.
Improved organic acquisition 3x by optimising high-intent landing pages, increasing CTR, and driving incremental installs and registrations.
Strengthened technical foundations to improve crawl efficiency, page performance, and discoverability across key acquisition journeys.
Worked across SEO and ASO levers to improve web-to-app visibility and conversion flow across product ecosystems.
Optimised internal linking and content architecture to improve engagement depth and user navigation across growth surfaces.
Built reporting frameworks to track acquisition, installs, and engagement performance.
Park+ ↗
SEO Analyst · Gurgaon
Mar 2021 – Jun 2022
Built discoverability and acquisition foundations for a Super-App spanning 9 product lines — from FASTag and Challan to EV Charging and Insurance — across both web and app journeys.
Supported growth across multiple digital product lines by building site architecture, acquisition-focused content structures, and discoverability foundations for both web and app journeys.
Created URL and content architecture for new and existing business verticals — aligning site structure with user journeys and search demand.
Enabled growth across 9 product lines: FASTag, Challan, Parking, RTO, Fuel Price, New Cars, Insurance, Park+ for Business, and EV Charging — along with blogs and app discovery surfaces.
Worked closely with product and design teams to launch new verticals and improve user-facing acquisition journeys.
Achieved top-3 rankings in FASTag, Challan, RTO, and Parking categories; top-10 across additional growth verticals.
Led content strategy across major categories to improve discoverability, acquisition, and category visibility.